Last updated: 2 July 2026 · LeadFlowAI
Please read these Terms of Service carefully before using LeadFlowAI. By using our Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.
By creating an account, accessing, or using LeadFlowAI ("Service", "Platform", "we", "us"), you ("User", "Subscriber", "you") agree to be legally bound by these Terms of Service ("Terms") and our Privacy Policy, which is incorporated herein by reference. If you are using the Service on behalf of a business, you represent and warrant that you have authority to bind that business to these Terms, and that the business agrees to be bound by them. If you do not agree to these Terms in full, you must not access or use the Service.
LeadFlowAI is a Software-as-a-Service (SaaS) B2B outreach automation platform that provides: • AI-generated personalised video scripts for B2B prospect outreach. • Responsive HTML email templates (initial contact and follow-up sequences). • Lead prospecting and compliance-checking tools (DND/TPS/CTPS verification). • GDPR Legitimate Interest Assessment (LIA) automation and audit logging. • Campaign management, lead tracking, and engagement analytics. The Service is designed exclusively for lawful business-to-business (B2B) outreach. It is not a consumer email marketing service. Usage outside of this scope is expressly prohibited.
You must be at least 18 years old and have the legal capacity to enter into a binding contract to use this Service. The Service is not available to individuals under 18. You are responsible for maintaining the confidentiality of your account identifier and for all activity that occurs under your account. You must notify us immediately at legal@leadflow-ai.co.uk if you become aware of any unauthorised use of your account. We reserve the right to refuse service, terminate accounts, or remove content at our sole discretion.
You agree to use the Service solely for lawful B2B outreach purposes. You must NOT: • Contact individuals (consumers) without a lawful basis under GDPR and PECR. • Bypass or disable the DND/TPS/CTPS checking features built into the platform. • Send unsolicited commercial communications to consumers (B2C marketing). • Upload, process, or transmit data obtained by unlawful means or in breach of a third party's rights. • Use the platform to send fraudulent, misleading, defamatory, harassing, or illegal content. • Resell, sublicense, or white-label the Service without our prior written consent. • Attempt to reverse-engineer, decompile, disassemble, or extract the source code of the Service. • Use automated scripts, bots, or scrapers to access the Service beyond its intended API usage. • Circumvent any rate limits, usage caps, or plan restrictions. • Attempt to gain unauthorised access to other users' data, accounts, or our infrastructure. • Upload or process special category personal data (Art. 9 GDPR) — including health, race, religion, or sexual orientation data — via the platform. Violation of this Acceptable Use Policy will result in immediate suspension or termination of your account without refund and may result in legal action.
You are the Data Controller for all lead data you collect and process through the Platform. LeadFlowAI acts as a Data Processor on your behalf in respect of lead data, pursuant to the data processing obligations embedded in these Terms (which constitute the Data Processing Agreement between us for the purposes of Art. 28 GDPR). You represent, warrant, and undertake that: • You have identified and documented a valid lawful basis under Art. 6 GDPR before processing any lead. • For outreach relying on Legitimate Interest (Art. 6(1)(f)), you have conducted and can evidence a three-part Legitimate Interest Assessment (Purpose Test, Necessity Test, Balancing Test). • You will honour all data subject rights requests (access, erasure, rectification, portability, objection) relating to lead data within the statutory timeframes. • You will not use the Service to contact individuals registered on the Telephone Preference Service (TPS) or Corporate TPS (CTPS) by phone without their explicit consent. • You will not send unsolicited electronic mail to individuals without a valid basis under the Privacy and Electronic Communications Regulations (PECR) 2003. • You will maintain your own Records of Processing Activities (RoPA) under Art. 30 GDPR. • You will not transfer lead data to countries outside the UK/EEA without adequate safeguards in place. While our platform provides automated DND checking, LIA logging, suppression list management, and unsubscribe token generation as compliance aids, these tools do not guarantee your compliance with applicable law. You remain solely responsible for ensuring your use of the Service complies with all applicable data protection, marketing, and telecommunications laws in every jurisdiction in which you operate. You will indemnify and hold harmless LeadFlowAI against any claims, regulatory fines, penalties, or legal costs arising from your failure to comply with applicable data protection or marketing law.
Subscription plans are offered on a monthly recurring basis (FREE, STARTER, PRO, UNLIMITED). Paid plans are billed monthly in advance in Great British Pounds (GBP) exclusive of VAT. FREE Plan • The FREE plan is provided at no charge with usage limits as published on our pricing page. • FREE plan subscribers cannot export lead data in any format. Export functionality is available exclusively on paid plans. • We reserve the right to modify, restrict, or discontinue the FREE plan at any time with 14 days notice. Paid Plans • Billing begins immediately upon upgrading to a paid plan. • Subscriptions renew automatically on the same day each month unless cancelled. • We reserve the right to modify plan pricing with 30 days advance written notice to your registered email address. • Continued use of the Service after a price change takes effect constitutes acceptance of the new price. • All fees are non-refundable except as required by applicable consumer law or as expressly stated in these Terms. Failed Payments • If payment fails, we will attempt to re-charge on each of the following 3 days. • After 4 failed attempts, your account will be downgraded to the FREE plan and your data will be retained for 30 days pending payment. • Accounts with outstanding balances may be suspended until payment is received.
AI video script generation and approval is governed by a Video Token system. • Each subscription plan includes a monthly video token allowance as published on our pricing page. • One (1) video token is deducted from your balance each time you approve a generated video script. • Tokens are non-refundable, non-transferable, and expire at the end of each billing cycle (unused tokens do not roll over unless you are on the UNLIMITED plan). • The UNLIMITED plan provides an unrestricted token balance at no additional per-token charge. • If your token balance reaches zero, you must wait for your next billing cycle or upgrade your plan before approving further video scripts. • We reserve the right to adjust the token allocation per plan tier with 30 days advance notice. • Abuse of the token system (e.g., bulk script generation with no intent to approve) may result in account restrictions.
The ability to export lead data in CSV format is a paid feature: • FREE plan subscribers may not export lead data in any format. • STARTER, PRO, and UNLIMITED plan subscribers may export data from their own campaigns only. • Each export request requires valid authentication and campaign ownership verification at the point of export. • Exported CSV files do not contain unsubscribe tokens or other security-sensitive fields to prevent token harvesting. • All export events are logged in the platform audit trail. • Exporting data for the purpose of re-selling, sharing with third parties, or using outside of your own B2B outreach operations is strictly prohibited. • You agree not to circumvent export restrictions by any technical or manual means.
Platform Ownership LeadFlowAI and its licensors own all intellectual property rights in the platform code, design, AI algorithms, branding, trade marks, and documentation. You are granted a limited, non-exclusive, non-transferable licence to access and use the Service for its intended purpose during the term of your subscription. Your Content You retain full ownership of the campaign data, video scripts, email content, and other materials you create using the Platform ("Your Content"). By using the Service, you grant LeadFlowAI a limited, worldwide, royalty-free licence to process, store, and transmit Your Content solely to the extent necessary to provide the Service. AI-Generated Content Content generated by our AI (video scripts, email copy) is produced using your input data and our proprietary algorithms. You are responsible for reviewing AI-generated content for accuracy, appropriateness, and compliance before use. You own the output, but you accept all responsibility for content you send. Feedback If you provide feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback without compensation or attribution.
Cancellation by You • You may cancel your subscription at any time from your account settings. • Cancellation takes effect at the end of the current paid billing period. You retain full access until that date. • No prorated refunds are provided for unused days in the current billing period. • Upon cancellation, your account is downgraded to FREE tier limits. Your data is retained for 12 months before permanent deletion unless you request earlier deletion. Termination by Us • We may immediately suspend or terminate your account, without prior notice or liability, if: (a) You breach any provision of these Terms; (b) We are required to do so by law; (c) You engage in conduct harmful to us, other users, or third parties; (d) You fail to pay any amounts due under your subscription. • Upon termination for breach, no refund will be provided. Effect of Termination • Upon any termination, your right to access the Service ceases immediately. • Provisions that by their nature should survive termination (including ownership, liability limitations, dispute resolution, and indemnification) shall survive.
The Service is provided "AS IS" and "AS AVAILABLE" without warranty of any kind, either express or implied, including but not limited to: • Warranties of merchantability, fitness for a particular purpose, or non-infringement. • That the Service will be uninterrupted, timely, secure, or error-free. • That AI-generated video scripts or email content will be accurate, complete, suitable, or legally compliant. • That the results of using the Service will meet your expectations or outreach objectives. • That DND/TPS compliance tools are exhaustive or infallible — you must maintain your own compliance procedures. You are solely responsible for reviewing all AI-generated content before sending it to any prospect. LeadFlowAI accepts no liability for the consequences of sending inaccurate, inappropriate, or non-compliant content.
To the maximum extent permitted by applicable law: • LeadFlowAI shall not be liable for any indirect, incidental, special, exemplary, consequential, or punitive damages, including but not limited to: loss of profits; loss of revenue; loss of business; loss of data or corruption; loss of goodwill; reputational damage; regulatory fines or penalties arising from your use of the Service. • Our total aggregate liability to you for any claims arising under or in connection with these Terms shall not exceed the total fees paid by you to LeadFlowAI in the three (3) calendar months immediately preceding the event giving rise to the claim. • We shall not be liable for any failure to perform our obligations under these Terms where such failure results from circumstances beyond our reasonable control (force majeure), including acts of God, internet outages, third-party service failures, or government actions. • Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.
You agree to defend, indemnify, and hold harmless LeadFlowAI, its officers, directors, employees, contractors, agents, licensors, and successors from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from: • Your use of or access to the Service. • Your breach of any provision of these Terms. • Your violation of any applicable law, regulation, or third-party right (including data protection law, marketing law, and intellectual property law). • Any content or data you upload, transmit, or generate through the Service. • Any claim that lead data you processed through the Platform was collected or used unlawfully. • Any regulatory action, fine, or enforcement by a data protection authority related to your processing activities.
You are responsible for maintaining the security of your account credentials and your integration with the Service. You must: • Use a strong, unique password for your account (if applicable). • Not share account access with unauthorised individuals. • Notify us immediately upon discovering any suspected breach or unauthorised access. We take commercially reasonable technical and organisational measures to protect the platform (including RLS database policies, ownership verification on all API routes, CSP and HSTS headers, and audit logging). However, you acknowledge that no security measure is absolute and that you assume responsibility for the security of the end-to-end data flow within your own systems.
The Service may integrate with or link to third-party services (e.g., SMTP providers, CRM platforms, social media platforms). We are not responsible for the content, privacy practices, availability, or reliability of any third-party service. Your use of third-party services is governed by their own terms and privacy policies. Any integration you configure (e.g., SMTP credentials entered in the platform settings) is your sole responsibility. We store SMTP credentials in encrypted form but accept no liability for any breach originating from credential misuse.
We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with or without notice, provided that we will endeavour to provide reasonable advance notice of material changes. We may update these Terms from time to time. Material changes will be communicated by: • Email to your registered address at least 14 days before the change takes effect. • A prominent notice within the platform. Your continued use of the Service after the effective date of a material change constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you must discontinue use and cancel your subscription.
These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute, controversy, or claim arising out of or in connection with these Terms, or their breach, termination, or validity, shall first be subject to good-faith negotiation between the parties. Either party may initiate negotiation by written notice to the other. If the dispute is not resolved within 30 days of such notice, the parties submit to the exclusive jurisdiction of the courts of England and Wales. Nothing in this clause prevents either party from applying to court for urgent interim relief (including injunctive relief) to prevent irreparable harm.
Entire Agreement: These Terms, together with the Privacy Policy and any order form or plan description, constitute the entire agreement between you and LeadFlowAI regarding the Service and supersede all prior agreements. Severability: If any provision of these Terms is found invalid or unenforceable, the remaining provisions continue in full force and effect. Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may freely assign these Terms in connection with a merger, acquisition, or sale of assets. Notices: Notices to us must be sent to legal@leadflow-ai.co.uk. Notices to you will be sent to your registered email address. Electronic notices are deemed received 24 hours after sending.
For legal and Terms of Service enquiries: Email: legal@leadflow-ai.co.uk Website: https://leadflow-ai.co.uk/terms For data protection enquiries: Email: privacy@leadflow-ai.co.uk For general support: Email: support@leadflow-ai.co.uk
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